“The more data we capture, the more expertise we glean, the more it enhances our products and drives value for our clients”, says Bill.
Launched in 2018, ForMotiv operates in the behavioural intelligence space, collecting users’ digital behaviour to help insurance carriers drive a better user experience in real time.
Having processed 100,000 transactions in 2019, the business has grown to a head count of 20, capturing behavioural data on 200m transactions this year alone.
“A new dimension of data and real-time insight, allows clients to tie the data set to a meaningful business outcome, says Bill.
With Covid having accelerated many business’ roadmaps from 5 years to 18 months, ForMotiv is making the digital experience more human. “Whoever can understand user intent will survive”, says Woody.
With 40% of the team coming from an insurance background, the team offers swift upward mobility for resilient and consistent new hires. “It’s fun and fast-paced. A 20 person company that’s looking to double and double again isn’t for everyone.”
With ambitions to expand in to the UK, Europe and across the globe, the team is looking to build out its platform and expertise.
“We’re trying to find doers, people who’ve made decisions and taken risks”, explains Bill.
The Insurance Coffee House Podcast is hosted by Nick Hoadley, CEO, Insurance Search, the Executive Search Consultancy for growing Insurance and Insurtech businesses across the globe.